Jessica Wehling Kegerreis
Hotbed Creative, Inc.
Graduated Fall 2004
Major: Graphic Design
As the Creative Director for Hotbed Creative, Inc., I am tasked with managing the entire creative process at our studio. It is my responsibility not only to sell clients on a creative idea, but also to see that project through from inception to completion. With two other designers on staff, I delegate projects according to their strengths, ensuring the project is successful creatively and keeping it profitable financially. Most importantly, I work to foster an environment that is healthy, inspiring, challenging and conducive to the creative process.
My experience at the Anderson Department of Art+Design prepared me for this role by emphasizing critical thinking, historical and aesthetic research, and team critiques. With a solid foundation in design principles, I am able to adapt to any situation by applying that knowledge to an ever-changing market. I love that about my job — I face new challenges every day.
Visit Hotbed Creative to view the work of Jessica Kegerreis and her colleagues.