Title: AU launches “Giving Back” Web site.
The Anderson University Advancement area recently launched a new and extensive section within the university's public Web site. Under the title of “Giving Back," the sophisticated site provides detailed information and contact points for such topics as bequests, life income gifts, tax benefits, employer matching gifts, matching church scholarships and department services to name a few. In addition, the site also offers a brand new secure feature where friends of Anderson University can make a gift online through their computer.
“We have created this special Web site to help visitors learn more about opportunities that can assist our students as they learn what it means to develop a life of faithful service,” said Ron Moore, senior vice-president for Anderson University. “A Christian higher education can provide extraordinary experiences and never in the history of AU have so many people supported so many different programs and activities. This consistent and caring record of support gives us confidence as we work to build a strong network of support with friends across the campus, down the street, and around the world.”
Among the many interactive selections offered on the Web site for Anderson University Advancement, users can discover important financial information related to gifting a particular asset and compare various strategies against one another among the selections offered within the section. In addition, visitors can check on special gatherings and seminars sponsored by the university within the state of Indiana and across the country.
“Sometimes financial information or charitable planning material can make for challenging reading,” said Karen Roller, AU director of Development Services and Community Support. “We intend for the Web site to be easily understandable and interesting. These pages also contain information from persons who have told us why they financially support student aid and the impact that these gifts have upon their lives and the lives of the current campus community.”
The online giving feature was developed based on several requests, convenience of use and extensive research. The new option also provides users of the Web site with the ability to make a gift to Anderson University over the Internet with a credit card through an encrypted secure connection. As an alternative, users may also print out the form and mail it directly to Anderson University.
The Anderson University Advancement Web site was created through the combined efforts of Karen Roller, AU director of Development Services and Community Support and Brainstorm Design, a professional design firm based in Indianapolis. The goal of the new area is to inform users of the various services and gifting opportunities provided by university to alumni and friends of the institution.
Anderson University is a private, four-year, Christian liberal arts institution of approximately 2,400 undergraduate and graduate students. Established in 1917 by the Church of God, the university offers more than 60 undergraduate majors and graduate programs of study in business, education, and theology.