Campus advertising earns ADDY awards

Fri, 2012-07-27 11:28 -- univcomm
The Anderson University offices of Publications, Media and Electronic Communications and AU’s Covenant Productions® recently received several ADDY awards for marketing efforts on behalf of the institution. All three areas were honored by the Advertising Federation of East Central Indiana during the 2005 ADDY award competition. In all, Anderson University came away with 13 ADDY awards for creative execution in the areas of broadcast, Web, print and DVD projects promoting Anderson University. The ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry.

“We are blessed to have creative and talented people working on behalf of the university and it is so wonderful to be honored by this organization,” said Tom Bruce, director of University Relations. “It's tremendous that Anderson University was recognized for excellence in creativity and the strategic marketing work we produce through a variety of communication mediums.”

Anderson University’s Covenant Productions® won three Gold ADDY awards in the television category for a trio of television commercials promoting Anderson University. Created by Dr. Donald Boggs, Mark Dawson and David Armstrong, the ads (entitled Being and Doing, Transitions and the Secret’s Out) also won the Gold ADDY for a television campaign and a Best of Show ADDY award in the Broadcast category. The ads entitled Being and Doing and Transitions received Silver ADDY awards for cinematography and copywriting respectively. Finally, Covenant Productions®, and Randy Dillinger in the AU office of Publications, received a Silver ADDY award in the Interactive Media category for AU’s new promotional DVD entitled New Beginnings.

The East Central Indiana Advertising Federation honored Cara Warfield in AU Publications with the Silver ADDY award in the Collateral Material category for a promotional brochure promoting the 40th anniversary of the Tri-S program. The Tri-S piece created by Warfield also garnered the 2005 Mosaic ADDY award. The Mosaic ADDY recognizes advertising which promotes diversity and issues related to multiculturalism. All Gold and Silver ADDY winning pieces within the competition were screened for relevance to these issues with the most exceptional piece(s) being eligible for selection by the local judges to receive the Mosaic ADDY.

The AU Publications office, through the efforts of Kerry Shaw, Julie Ward and Cara Warfield, won the Silver ADDY in the Trade Publication category for a series of departmental ads created for Campus Life Magazine. In addition, Kerry Shaw received a Silver ADDY award in the Elements of Advertising category for an ad incorporating digitally enhanced photography supporting the Anderson Symphony Orchestra.

The AU Office of Media and Electronic Communications received a Silver ADDY award in the Interactive Media category for the new Anderson University School of Education Web site: www.anderson.edu/soe. The new Web site design and structure, produced by Julie Tuttle and Chris Williams, was launched in December of 2004 and represents a collaborative effort between Anderson University and professional design vendor Brainstorm based in Indianapolis.

Anderson University is a private, Christian, liberal arts institution of approximately, 2,700 undergraduate and graduate students. Established in 1917 by the Church of God, the university offers more than 60 undergraduate majors and graduate programs of study in business, education, nursing and theology.