Students in Anderson University Professor of Management Dr. Michael Collette’s strategic management class are learning what it takes to run their own business. The students are making strategic business decisions for simulated companies selling athletic shoes, and each decision plays a major role in how the business works. At the end of the semester, students evaluate their strategies and find out how their simulated shoe sales compared with sales from student groups at other universities.
Drew Beechler, an Anderson University senior marketing major with a focus on integrated marketing and a minor in entrepreneurship, has spent his four years at AU compiling valuable professional experiences and networking connections. Beechler was recently named student director of Anderson Media Group (AMG), an on-campus organization that generates promotional content for the Falls School of Business (FSB).
In a competitive job market, new graduates need all the help they can get to translate their solid education and practical experience to that first full-time job. Launched last spring, the RavenReady program is unique to Anderson University and its students, and it’s helping Falls School of Business grads get a step ahead.
The International Business Institute (IBI) is a program that is integrated with the global business major. Anderson University students Liz Cox and Ian Illig were two of 40 students who, through the IBI, had the opportunity to travel this summer to more than 13 countries, while learning about cultures and business.