Anderson, Indiana

Management students gain practical knowledge through simulation

Wed, 2012-12-19 10:30 -- univcomm
December 19, 2012
Falls School of Business - Anderson University

Students in Anderson University Professor of Management Dr. Michael Collette’s strategic management class are learning what it takes to run their own business. The students are making strategic business decisions for simulated companies selling athletic shoes, and each decision plays a major role in how the business works. At the end of the semester, students evaluate their strategies and find out how their simulated shoe sales compared with sales from student groups at other universities.

Beechler receives prestigious Orr Fellowship

Tue, 2012-12-11 10:56 -- univcomm
December 11, 2012
Drew Beechler

Drew Beechler, an Anderson University senior marketing major with a focus on integrated marketing and a minor in entrepreneurship, has spent his four years at AU compiling valuable professional experiences and networking connections. Beechler was recently named student director of Anderson Media Group (AMG), an on-campus organization that generates promotional content for the Falls School of Business (FSB).