One way we at the Falls School of Business at Anderson University stay current with what opportunities we offer is to listen to our students and recent graduates. A few years ago, they were telling us that we needed to emphasize global business more than we had been. So, a small group of our professors developed a new major in the area, and in just our second year of offering it we have 13 students that have chosen to pursue that.
Today, trade magazines and journals hold up social media (Facebook, Twitter, and the like) as if these venues are the saviors of small business — allowing every company, regardless of size, to directly interact with their customers and bring them streaming through the doors. All you need to do, supposedly, is post a message about new inventory that has come in, and then immediately focus on hiring the additional clerks you need to keep the checkout lines from wrapping around the block.
Falls School of Business graduate Joe Davis (BA '99, MBA '04) has been promoted to the Director of Admissions at Anderson University.
Davis recently had his dissertation project approved and is now a Ph.D. candidate in Higher Education Administration at Indiana State University. Davis was initially hired as an admissions counselor in July 1999, appointed to Assistant Director in 2004, and to Associate Director in 2006.