Marketing

Marketing includes business administration courses to provide understanding of general business operation, preparation for careers in administration in business and other organizations, and preparation for graduate study. Majors choose a concentration in marketing strategy and tactics, music business, eBusiness, marketing communication, or global marketing.

Major (56-59 hours)

Required courses:

• Prerequisite of one course from:
  • Finite Mathematics — MATH 1300
  • Applied Calculus — MATH 1400
  • Calculus I — MATH 2010
• 37-hour business core
• Consumer Behavior — BSNS 3220
• Marketing Research — BSNS 4110
• Marketing Management — BSNS 4330
• Senior Marketing Seminar — BSNS 4440

Complete one of the four following concentrations:

• Marketing Strategy and Tactics
  • Buyer/Seller Relations — BSNS 3210
  • Supply Chain Management — BSNS 3510
  • Integrated Marketing Communications I — BSNS 3550


• eBusiness
  • eBusiness — BSNS 3400
  • eCommerce — BSNS 4400
  • 3 hours from:
    • Supply Chain Management — BSNS 3510
    • Integrated Marketing Communications I — BSNS 3550
    • Topics in Business and Economis — BSNS 4240**
    • Entrepreneurship II: Business Plan Development — BSNS 4310
    • Business Internship — BSNS 4800


• Integrated Marketing Communications
  • Integrated Marketing Communications I — BSNS 3550
  • Integrated Marketing Communications II — BSNS 4550
  • 3 hours from:
    • Buyer/Seller Relations — BSNS 3210
    • eBusiness — BSNS 3400
    • Topics in Business and Economics — BSNS 4240**
    • eCommerce — BSNS 4400
    • Business Internship — BSNS 4800
    • Principles of Public Relations — COMM 3140
    • Public Relations Case Studies — COMM 3240


• Global Marketing
  • Global Business — BSNS 3120
  • Global Marketing — BSNS 4250
  • 3 hours from:
    • International Management — BSNS 4120
    • Practicum in Service Experiences — INED 3500*
  or:
  
  • IBI Program


• Music Business
  • 5 hours from:
    • Introduction to the Music Business — MUBS 2010
    • Introduction to Music Publishing — MUBS 2020
    • Internship in Music Business — MUBS 4800
  • 4 hours from:
    • Artist Development — MUBS 3100
    • Recording Techniques I — MUBS 3210
    • Legal Aspects of the Music Business — MUBS 3310
    • Music Marketing — MUBS 3350
    • Music Technology — MUBS 3410

*Specific trip must have the approval of the Dean of the Falls School of Business
**When taken to fulfill a requirement for a major or minor, BSNS 4240 must have the prior approval of the student's advisor.