Marketing

Marketing includes business administration courses to provide understanding of general business operation, preparation for careers in administration in business and other organizations, and preparation for graduate study. Majors choose a concentration in marketing strategy and tactics, music business, eBusiness, marketing communication, or global marketing.

Major (56-59 hours)

Required courses:
  • Prerequisite of one course from:
    • Finite Mathematics — MATH 1300
    • Applied Calculus — MATH 1400
    • Calculus I — MATH 2010
  • 37-hour business core
  • Consumer Behavior — BSNS 3220
  • Marketing Research — BSNS 4110
  • Marketing Management — BSNS 4330
  • Senior Marketing Seminar — BSNS 4440
Complete one of the four following concentrations:
  • Marketing Strategy and Tactics
    • Buyer/Seller Relations — BSNS 3210
    • Supply Chain Management — BSNS 3510
    • Integrated Marketing Communications I — BSNS 3550

  • eBusiness
    • eBusiness — BSNS 3400
    • eCommerce — BSNS 4400
    • 3 hours from:
      • Supply Chain Management — BSNS 3510
      • Integrated Marketing Communications I — BSNS 3550
      • Topics in Business and Economis — BSNS 4240**
      • Entrepreneurship II: Business Plan Development — BSNS 4310
      • Business Internship — BSNS 4800

  • Integrated Marketing Communications
    • Integrated Marketing Communications I — BSNS 3550
    • Integrated Marketing Communications II — BSNS 4550
    • 3 hours from:
      • Buyer/Seller Relations — BSNS 3210
      • eBusiness — BSNS 3400
      • Topics in Business and Economics — BSNS 4240**
      • eCommerce — BSNS 4400
      • Business Internship — BSNS 4800
      • Principles of Public Relations — COMM 3140
      • Public Relations Case Studies — COMM 3240

  • Global Marketing
    • Global Business — BSNS 3120
    • Global Marketing — BSNS 4250
    • 3 hours from:
      • International Management — BSNS 4120
      • Practicum in Service Experiences — INED 3500*
      • or:
    • IBI Program

  • Music Business
    • 5 hours from:
      • Introduction to the Music Business — MUBS 2010
      • Introduction to Music Publishing — MUBS 2020
      • Internship in Music Business — MUBS 4800
    • 4 hours from:
      • Artist Development — MUBS 3100
      • Recording Techniques I — MUBS 3210
      • Legal Aspects of the Music Business — MUBS 3310
      • Music Marketing — MUBS 3350
      • Music Technology — MUBS 3410

*Specific trip must have the approval of the Dean of the Falls School of Business
**When taken to fulfill a requirement for a major or minor, BSNS 4240 must have the prior approval of the student's advisor.