Marketing
Marketing includes business administration courses to provide understanding of general business operation, preparation for careers in administration in business and other organizations, and preparation for graduate study. Majors choose a concentration in marketing strategy and tactics, music business, eBusiness, marketing communication, or global marketing.
Major (56-59 hours)
Required courses:
- Prerequisite of one course from:
- Finite Mathematics — MATH 1300
- Applied Calculus — MATH 1400
- Calculus I — MATH 2010
- 37-hour business core
- Consumer Behavior — BSNS 3220
- Marketing Research — BSNS 4110
- Marketing Management — BSNS 4330
- Senior Marketing Seminar — BSNS 4440
Complete one of the four following concentrations:
- Marketing Strategy and Tactics
- Buyer/Seller Relations — BSNS 3210
- Supply Chain Management — BSNS 3510
- Integrated Marketing Communications I — BSNS 3550
- eBusiness
- eBusiness — BSNS 3400
- eCommerce — BSNS 4400
- 3 hours from:
- Supply Chain Management — BSNS 3510
- Integrated Marketing Communications I — BSNS 3550
- Topics in Business and Economis — BSNS 4240**
- Entrepreneurship II: Business Plan Development — BSNS 4310
- Business Internship — BSNS 4800
- Integrated Marketing Communications
- Integrated Marketing Communications I — BSNS 3550
- Integrated Marketing Communications II — BSNS 4550
- 3 hours from:
- Buyer/Seller Relations — BSNS 3210
- eBusiness — BSNS 3400
- Topics in Business and Economics — BSNS 4240**
- eCommerce — BSNS 4400
- Business Internship — BSNS 4800
- Principles of Public Relations — COMM 3140
- Public Relations Case Studies — COMM 3240
- Global Marketing
- Global Business — BSNS 3120
- Global Marketing — BSNS 4250
- 3 hours from:
- International Management — BSNS 4120
- Practicum in Service Experiences — INED 3500*
or:
- IBI Program
- Music Business
- 5 hours from:
- Introduction to the Music Business — MUBS 2010
- Introduction to Music Publishing — MUBS 2020
- Internship in Music Business — MUBS 4800
- 4 hours from:
- Artist Development — MUBS 3100
- Recording Techniques I — MUBS 3210
- Legal Aspects of the Music Business — MUBS 3310
- Music Marketing — MUBS 3350
- Music Technology — MUBS 3410
*Specific trip must have the approval of the Dean of the Falls School of Business
**When taken to fulfill a requirement for a major or minor, BSNS 4240 must have the prior approval of the student's advisor.