AMG unveils local business magazine

Tue, 2006-04-25 11:02 -- univcomm
April 25, 2006

The Anderson Media Group, a student company housed in the Falls School of Business, is preparing to reach its largest audience yet. April 26 will mark the release of the first issue of Falls Report, a business magazine for the greater Anderson community. The 32-page magazine focuses on growing business and commerce in the greater Madison County area. The first issue of the Falls Report will be distributed through The Herald Bulletin and by direct mail to Madison County Chamber of Commerce companies. Its release reflects collaboration between Anderson University Office of Publications, known for the Signatures alumni magazine, and the Anderson Media Group.

“The debut of the Falls Report is a welcome addition to the list of publications in Anderson and Madison County,” remarked Mayor Kevin Smith. “Its pages will bring welcome attention to existing business in Anderson and Madison County. The Falls Report will also help us publicize our efforts to stimulate the Anderson economy. This publication will add credibility, prestige and professionalism to our local business environment.”

Falls Report will be a semi-annual account of the regional economy stressing both strengths and weaknesses. The inaugural issue features a story covering the two major Anderson hospitals, Community Hospital Anderson and Saint John’s Health System. Other articles cover Carl Erskine’s thoughts on business and Indianapolis’ effect on southwestern Madison County. The AMG focuses on the Anderson-area from a business perspective, and in doing so hopes to increase economic awareness while also providing an interesting read to the general public.

Unlike anything the students have ever attempted, the Falls Report provides a hands-on learning experience for the group of public relations and marketing students, said Ben Hayhurst, AU freshman majoring in Management and AMG public relations associate. “While working on this magazine, I had the opportunity to experiment in ad sales, ad design, public relations, writing and of course managerial duties.”

“The opportunity that these students have is amazing. Now with the addition of this publication, their experience grows with every day they work,” said Dr. Terry Truitt, dean of the Falls School of Business. Truitt assisted in the creation of the Anderson Media Group as he saw an opportunity to provide valuable services to companies and get students professional experience.

Providing public relations, marketing and design services for small businesses in the area, the Anderson Media Group is a student-run company founded through the Falls School of Business. In its first year, the 11 member Anderson Media Group has partnered with various clients at the Flagship Enterprise Center and the Falls School of Business as well as releasing the first business periodical for the Anderson area, the Falls Report.

Anderson University is a private, four-year, Christian liberal arts institution of approximately 2,800 undergraduate and graduate students. Established in 1917 by the Church of God, the university offers more than 60 undergraduate majors and graduate programs in business, nursing, education and theology. Falls School of Business is one of Anderson University’s largest academic departments offering eight undergraduate majors as well as MBA and DBA programs. The school is accredited by the Association of Collegiate Business Schools and Programs (ACBSP) and is a member of the Christian Business Faculty Association (CBFA).