U Matter engages young alumni by encouraging them to relive their college experiences and recognize the effect those experiences have had on their lives.
"We are excited by what this initiative can do for the university, its students and its relationship with alumni," said Patricia Bailey, AU trustee and chair of the alumni campaign division.
Vice President for Advancement, Bob Coffman said, "When a student becomes part of the AU family, a relationship forms that lasts a lifetime. When that student becomes an alum, they simply move to a new branch of the family—a branch whose opinions, needs and wants are vitally important to us and which continues to shape the character of Anderson University. That is what our U Matter campaign is all about."
Bailey said, "To those inside the Anderson University family, giving is a way to connect with Anderson University, its students and the structure that supports the mission: structures like the new University Center which is in final development, and structures like endowments which help students and faculty."
The emphasis is on participation, not amount. The U Matter campaign initiates with young alumni and invites them to become a part of the "Dreams. Discovery. Direction." campaign, while also being understanding of their current stage of life. For those alumni trying to start a career or a family, big capital campaigns often seem out of reach. U Matter brings the campaign to a manageable scale, offering a realistic option to young alumni.
Bailey explained, "To those outside of Anderson University and our alumni family, our commitment to each other and to Anderson University is evaluated by the percentage who give, regardless of the number of actual dollars given."
"Giving is also a way to say 'thank you' to those who have given to support us when we were students," said Bailey. "Because yesterday’s student, like today’s student, did not pay the entire cost of our education as gifted funds subsidized our tuition and related costs," said Bailey.
The campaign, set to conclude on May 31, 2010, is the university’s largest fundraising effort and has raised $86 million to date toward the goal. Major components of the campaign include $51 million for capital projects, $34 million for endowment and $25 for operational support. For more information about the “Dreams. Discovery. Direction.” campaign visit the web site.
—David Hynds is the Web Content Specialist for Anderson University.
Anderson University is a private Christian university of 2,800 undergraduate and graduate students in central Indiana. Anderson continues to be recognized as a top Christian college: in 2008, U.S. News and World Report ranked Anderson University among the best colleges and universities in the Midwest for the fourth consecutive year. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, education, music, nursing and theology.