Anderson, Indiana

AU alum author of Twitter Marketing for Dummies

Wed, 2009-09-09 15:48 -- univcomm
September 9, 2009

While teaching a social media course for his company, Brandswag, 2006 marketing graduate Kyle Lacy connected with Sarah Buckner, who works for the Hamilton County Tourism Bureau. After referring Lacy to the editor at Wiley Publishing in Indianapolis, Lacy started writing the book, Twitter Marketing for Dummies.

twitter-dummyLacy wrote the book in 6 weeks along with help from ghost writer, Erik Deckers.

"It is unbelievable to have the opportunity to write a book so soon out of college," said Lacy. "Constantly writing and talking about Twitter and social media is what I love to do, which helped me prepare to write the book."

Lacy owns Brandswag with business partner and fellow AU alum, Brandon Coon. Lacy is the head of business development and oversees all social media campaigns related to the industry. Featured on the Wall Street Journal Web site and the ReadWriteWeb daily blog journal, Lacy also has a regular blog at and serves as a regular contributor for Smaller Indiana.

Recently, Lacy’s blog was voted the top Generation Y marketing blog on the Internet by Brandswag clients include Interactive intelligence, Make-A-Wish International, and Ruth's Chris Steakhouse.

The book is an introductory guide to effectively using Twitter to grow your business. A short description of the book includes:

The field of social media marketing is exciting, cutting-edge, and…open to almost anything. Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business.

In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.

  • Examines how Twitter’s style for character-count caps and real-time posting allows for unique marketing opportunities
  • Analyzes several real-world examples of successful strategies for marketing on Twitter
  • Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
  • Shares the top Twitter applications

To pre-order a copy of Twitter Marketing for Dummies, visit

—Stefanie Leiter is the Web Content Manager for Anderson University.

Anderson University is a private Christian university of 2,800 undergraduate and graduate students in central Indiana. Anderson continues to be recognized as a top Christian college: in 2008, U.S. News and World Report ranked Anderson University among the best colleges and universities in the Midwest for the fourth consecutive year. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, education, music, nursing and theology.