Anderson, Indiana

New TV commercials raise AU awareness in Indianapolis area

Tue, 2010-11-02 08:10 -- univcomm
November 2, 2010

Anderson University unveiled three new TV commercials last week on Indianapolis-area stations.

commercial-screenshotThe commercials raise awareness of Anderson University with specific attention given to three distinctive aspects of the university:

  • uncommonly good teaching
  • unapologetically Christ-centered
  • an experience worth investing in

[Watch the AU Commercial - Uncommonly Good Teaching]

The commercials come at a time when the university is embarking on a new branding initiative, said Chris Williams, director of university communications.

"We are beginning the process of developing a more defined brand direction for the university," Williams said. "We are very excited about this process, and hope to roll out the new brand within the next year. In the meantime, we wanted to take advantage of current recruitment cycles with a focus on the Indianapolis market."

The commercials were created by Covenant Productions® in consultation with Dr. Michael E. Collette, vice president for marketing and strategic planning, and Chris Williams, director of university communications. Individuals at Covenant involved in the project include Dr. Donald Boggs, general manager; David Armstrong, operations director; and Mark Dawson, producer/director.

Anderson University is a private Christian university of 2,700 undergraduate and graduate students in central Indiana. Anderson continues to be recognized as a top Christian college: in 2010, U.S. News and World Report ranked Anderson University among the best colleges and universities in the Midwest for the seventh consecutive year. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, education, music, nursing, and theology.