Marketing experiences yield tangible results for AU senior

Wed, 2011-02-23 08:05 -- univcomm
February 23, 2011

For Ambrosia Davidson, an internship at Minnetrista, a cultural center in Muncie, Ind., was just one more in a series of valuable experiences in business marketing at Anderson University. Before beginning her internship in May, Davidson, a senior marketing communications major, had already worked alongside her mother at Deb and Ambrosia’s Wildflowers in her hometown of New Madison, Ohio, and as a marketing coordinator with Women In Business, an organization from her hometown.

ambrosia-davidsonDuring her time at Minnetrista, Davidson worked as a sales and events intern, leading several projects including one of the cultural center’s largest annual events, the Enchanted Luminaria Walk on Dec. 3-4. The event was a rewarding capstone to her internship. “I had done work with weddings and other non-social events already,” said Davidson, “but I felt highly involved with this particular project. It was good to see my efforts come together.”

Davidson said her membership with the Center for Public Service at AU was very important. She said CPS helped her find the internship with Minnetrista and offered financial help for the Anderson-Muncie commute. “It just feels good to be a part of an organization on campus that is constantly striving to promote public service,” said Davidson. “It is good to work with people who have the same heart as I do.”

— Charles Holcomb is a sophomore from Westfield, Ind., majoring in communication arts and political science. Holcomb is an associate with Fifth Street Communications™, writing on behalf of the Anderson University Office of University Communications.

Anderson University is a private Christian university of 2,600 undergraduate and graduate students in central Indiana. Anderson continues to be recognized as a top Christian college: in 2010, U.S. News and World Report ranked Anderson University among the best colleges and universities in the Midwest for the seventh consecutive year. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, education, music, nursing, and theology.