Falls School of Business introduces new concentrations

Wed, 2012-05-09 11:44 -- univcomm
May 9, 2012

The Anderson University Falls School of Business will introduce three new concentrations starting in the fall of 2012. The new concentrations in sport marketing, event planning, and forensic accounting further enhance the diverse academic programs offered by the school.

fsbAccounting majors may choose a concentration in forensic accounting. This emerging discipline in accounting will be one of the first programs of its type in Indiana and among the Council for Christian College and Universities.

Another growing opportunity for graduates is that of event planning. Anderson University’s close proximity to Indianapolis and its presence in the Flagship Enterprise Center in Anderson offer unique opportunities for students interested in event and project planning. This new concentration will give marketing and management students valuable experience while learning the field of study.

Marketing majors with an interest in sports may choose the new concentration in sport marketing. Experts in sport marketing suggest that the best way to get into the world of sport is to become effective in sport marketing sales. This new program will focus on sport marketing sales and will connect students with opportunities in professional and amateur sports.

“These concentrations build off of strong majors giving students expanded opportunities to serve in exciting and fulfilling careers,” said Dr. Michael Wiese, professor of marketing and director of undergraduate studies. “The Anderson University Falls School of Business continues to grow in size and reputation as a leader in Christ-centered business education.”

Anderson University is a private Christian university of 2,600 undergraduate and graduate students in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, education, music, nursing, and theology. The Falls School of Business is one of Anderson University’s largest academic departments offering eight undergraduate majors as well as MBA and DBA programs. The school is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and is a member of the Christian Business Faculty Association (CBFA).