Dr. Jeff Buck, professor of marketing and director of the MBA Program at the Anderson University Falls School of Business, aims to further the education of his students and colleagues. Author of a book and four peer-reviewed journal articles, Buck wanted to find a way for instructors to understand the best way to reach adult students seeking business degrees. He conducted studies and research with co-author George Howell, which led to his fifth peer-reviewed article in Innovative Higher Education titled “The Adult Student and Course Satisfaction: What Matters Most?”
“The article was written to understand students better and to discover the key elements that affect adult study habits,” said Buck.
Buck and Howell identified four service-based factors that affect adult student success: relevance of subject matter, faculty subject matter competency, faculty classroom management, and student workload. These factors help Buck and the MBA program understand the success rate of their students.
Buck is glad to know his work is reaching those far and near. “It’s always a good feeling,” said Buck. “It confirms that the work you do is valuable to your peers.”
Buck and Howell were always interested in finding out how adult students’ learning patterns differ from their younger peers. Howell, associate dean of business and leadership at Indiana Wesleyan University, was a student in Buck’s doctorate-level class at AU. “It was a pleasure being able to work with George,” said Buck. “In working with him, I did not look at him as my former student, but as a friend.”
Buck’s students are equally excited about his accomplishment. “He deserves it. He has been a very influential part on how the MBA Program is run,” said Korie Griggs, a former employee of Buck’s.
“He believes in students before they believe in themselves, which has a wonderfully empowering effect on them,” said adult student and AU admissions staff member Audrey Weiger.
Although Buck has had many successes, he pays homage to former MBA directors Mike Wiese and Terry Truitt, stating, “They established a solid foundation for me to come in and build off of,” he said. The MBA program has doubled in size since the beginning of Buck’s term, and the program is now the fourth largest accredited MBA program in Indiana. There are more than 1,500 alumni alone from the MBA Program.
Buck earned a bachelor’s degree in business and his MBA from Ball State University. He also holds a doctorate from the University of Mississippi. He is no stranger to research in fields including marketing, strategic management, and organizational loyalty and change.
In the end, Buck wants all students and teachers to gain more than just educational knowledge. He wants his work to touch people’s lives spiritually. “I really hope they can see how you can faithfully serve God, regardless of their formal occupation,” said Buck.
— Kelli Webster is a junior from Indianapolis, Ind., majoring in communication arts and minoring in psychology. Webster is an associate with Fifth Street Communications™, writing on behalf of the Anderson University Office of University Communications.
Anderson University is a private Christian university of 2,600 undergraduate and graduate students in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, education, music, nursing, and theology.