Jon Maxwell, a 2012 Anderson University graduate, spent last summer interning with the Indiana Fever. While there, Maxwell worked long hours but gained insight on how marketing and the game of basketball go hand in hand.
Maxwell was one of 32 interns hired during the summer. “The first day was when all the interns came together and had breakfast,” said Maxwell. “As we were eating, there were several speakers, but one man stood out to me. The man said, ‘I was an intern here and worked my way up the ladder. My advice to you is stand out.’ I knew right then that I needed to work as hard as I could.”
Maxwell interned all summer, working before, during and after the games. During his internship he planned events, helped host camps at middle schools and high schools, worked with the marketing team, and contacted Indiana Fever clients.
One of Maxell’s favorite experiences was working at the WNBA Fit Camps. He visited local schools to help educate kids about healthy habits and self-esteem. The Indiana Fever host WNBA Fit Camps as a way to give back to the community.
Some of Maxwell’s experiences were unexpected. “One of the craziest days during my internship was when I picked up Erin Phillips, who is from Australia, from the airport,” said Maxwell. Phillips plays both guard positions for Indiana Fever, and Maxwell was in charge of getting her to and from all of her marketing appointments for the day, making sure she arrived on time and was informed of the day’s activities.
During Maxwell’s internship he realized that experience and know-how is a must. “Teamwork skills, a smart phone, and confidence are all things that are necessary in the business world,” said Maxwell. He realized during this interview that he was up against young professionals from big schools like the University of Michigan, University of Kentucky, and Purdue University, but he took pride in being from AU.
Maxwell’s lessons in the classroom prepared him for his internship. “Principles of Marketing was the course that I found myself applying every day,” said Maxwell.
“Focused, alert, enthusiastic, and engaging,” said Dr. Michael Wiese, director of undergraduate studies and professor of marketing at the AU Falls School of Business. “Jon had a goal and was focused on preparing to achieve the goal. As such, he is very motivated and professional.”
At the end of his summer, the marketing department offered Maxwell a job, but he returned to AU to finish school. “I didn’t want to leave, but I needed to.” He said. Maxwell’s long-term goal is to work on the marketing team for the Tennessee Titans.
— Haley Burger is a sophomore from Stockwell, Ind., majoring in communication arts and minoring in marketing. Burger is an associate with Fifth Street Communications™, writing on behalf of the Anderson University Office of University Communications.
Anderson University is a private Christian university of 2,600 undergraduate and graduate students in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, music, nursing, and theology.