Dr. Larry Seibert worked in Indianapolis as a senior marketing research consultant when two Falls School of Business graduates joined him as coworkers within his consulting firm. One graduate worked as a fellow senior consultant and the other served as an assistant.
“It was through these two young men that I learned of the high quality of graduates that FSB produces, and I wanted to be a part of that process,” Seibert said. “I want to be a part of the successes of the next generation of Anderson University graduates.”
Seibert joined the FSB in the fall of 2010 and currently serves as associate professor of marketing. His office contains a row of publications that are well-certified and have an extensive reach. These publications, authored by Seibert, are responsible for growing the business he founded, Association Metrics.
Association Metrics is a research and consulting firm that specializes in “proven research methods that enable associations to develop strategic and tactical plans that lead to higher member retention, increased non-dues revenue, and improved staff morale,” according to the firm’s website. The firm works with associations and professional societies to develop research plans, with the goal of increasing membership and dues revenues for the organization.
Seibert’s Association Metrics gained three new clients this year, including the American Academy of Neurology (AAN). Association Metrics has allowed Seibert to work with clients in California, New York, Wisconsin, Minnesota, Indiana, and Virginia. Chris Karen, chief membership and strategy officer at AAN, has used Seibert’s business for several different projects. “I am thrilled with Larry’s work and guidance and would highly recommend his services — he vastly exceeded my expectations,” said Karen.
In high school Seibert started writing research articles, and he had his first article published while in graduate school. “I try to write an article every month,” said Seibert. Last summer, he saw four of his research articles published. Corporate business publications often contact Seibert to request his latest research articles. “I never have to worry about my articles getting published,” said Seibert.
Seibert spent time last summer in Michigan, Florida, and Virginia to give in-person presentations over the research he has completed. His research focuses on business strategies and tactics that are helpful in the business world, emphasizing consumers and how they relate to a certain business. Additionally, Siebert utilizes his experience with Association Metrics throughout his presentations, giving his reports a heightened credibility.
Seibert is currently tackling a number of new projects. He is conducting six surveys has been contacted by a company in Canada for another project.
Seibert uses real-life marketing examples when he teaches his business students. He draws upon his vast experiences as a business owner, which helps make the material relevant and interesting for students.
“Dr. Seibert could give us examples of what things have happened to him and we learned from his success and failures,” said Clayton Gardner, a freshman business administration major at AU.
— Haley Burger is a sophomore from Stockwell, Ind., majoring communication arts and minoring in marketing. Kyle Beckman, a contributor for this story, is a senior from Auburn, Ind., double-majoring in communications arts and business/information systems and minoring in political science. Burger and Beckman are associates with Fifth Street Communication™, writing on behalf of the Anderson University Office of University Communications.
Anderson University is a private Christian university of 2,600 undergraduate and graduate students in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God, Anderson University offers more than 65 undergraduate majors and graduate programs in business, education, music, nursing, and theology. The Falls School of Business is one of Anderson University’s largest academic departments offering eight undergraduate majors as well as MBA and DBA programs. The school is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and is a member of the Christian Business Faculty Association (CBFA).