Industry expert returns to hometown area to talk with AU students

Mon, 2014-03-31 07:53 -- univcomm
March 31, 2014

One day before he addressed a group of Anderson University students, Mark Roesler was having lunch in warm, sunny Beverly Hills.

“The next day I was freezing in Anderson and I couldn’t have been happier to be there,” Roesler said. [Photo: Mark Roesler, CEO of CMG, talks with music business students at Anderson University during a question-and-answer session.An attorney and agent for deceased celebrities, Roesler drafted an Indiana law that protects their publicity rights for 100 years after death. Photo credit: Mark Maynard]

That’s because Roseler, an intellectual property rights lawyer and founder of CMG Worldwide, considers the Anderson area home.

CMG Worldwide, a marketing and management firm, has been representing deceased celebrities for more than three decades because, as Roesler said, “legends never die.”

This week Roesler, who grew up in Alexandria, visited with music business students at the request of Dr. Rebecca Chappell, director of music business studies at Anderson University.

“We have a very entrepreneurial approach to our program,” Chappell said. “You can start a business anywhere and be successful and he is the perfect example of that.”

— The above content is an excerpt re-posted with permission from The Herald Bulletin by Traci L. Moyer. Visit The Herald Bulletin web site to read the full article.

Anderson University is a private Christian university in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World Report, The Princeton Review, and Forbes. Established in 1917 by the Church of God (Anderson, Ind.), Anderson University offers more than 65 undergraduate majors and graduate programs in business, music, nursing, and theology.