Anderson, Indiana

AU purchases High Def camera for Communication program

Thu, 2007-04-19 10:34 -- univcomm
April 19, 2007

Anderson University has purchased a Sony Cine Alta XDCAM High Definition Camera, the PDW-350, and supporting equipment for students majoring in Mass Communication and for Covenant Productions® in its ongoing activities. Anderson University students will use the camera in the Advanced Video Production class to produce documentaries for Across Indiana aired on WFYI, channel 20 in Indianapolis, and Anderson University’s Covenant Productions® will use the camera on most field productions.

“This addition to our facilities will bring us to the mid to higher end of the High Definition world, enabling students to deliver their productions at a quality level that is far superior to standard definition,” said Dr. Donald Boggs, chair of the Communication Department at Anderson University and general manager of Covenant Productions®. “We are once again pleased to enable students to work with high end equipment even while in college.”

The Sony XDCAM HD is the first “tapeless” optical disc professional camera available. The XDCAM HD (models PDW-330 and PDW 350) meets the needs of the industry's video professionals with HD quality and high-performance features. This new technology offers an economic option for HD users plus production benefits and workflow efficiencies, such as in-camera editing and reduced transfer and edits time.

Professional Disc media is the ideal new professional non-linear media that is low cost, durable, re-recordable (up to 10,000 times) and capable of up to 1 million playbacks with a long shelf life (up to 50 years). It offers high recording capacity and exceptional portability and flexibility (MPEG, IMX and DVCAM formats) across the production chain, along with high transfer rates up to 144 mbps (five times faster than real-time) with virtually no risk of data loss.

Cinematographer Mauricio Rubenstein was among the first to try out the new technology during production of “Puccini for Beginners,” a Sundance Festival US narrative feature entry. The XDCAM HD was used in production of a documentary on Alaska's Iditarod dog sled race beginning production in 2006

The original SD Version of XDCAM technology is already being employed in hundreds of television, commercial and feature applications, including ABC's "Extreme Makeover: Home Edition."

Covenant Productions® is a nationally recognized video production company based on the Anderson University campus. Projects created by Covenant Productions® have been featured on the EWTN satellite network and honored by organizations that include The Gospel Music Association (GMA), Billboard magazine, and the Recording Industry Association of America (RIAA).

Anderson University is a private Christian university of 2,700 undergraduate and graduate students in central Indiana. Anderson continues to be recognized as a top Christian college: in 2008, U.S. News and World Report ranked Anderson University among the best colleges and universities in the Midwest for the fourth consecutive year. Established in 1917 by the Church of God, Anderson University offers more than 60 undergraduate majors and graduate programs in business, education, music, nursing and theology.