Any Way the Winslow

Typically, students use the summer to refuel and recharge after a long academic school year, but not Olivia Winslow BA ’21. Recently, she had the opportunity to participate in the 2019 Media Plan Case Competition which represents the cornerstone of the Media Scholars Program. The competition allows students to develop plans for public advertising campaigns.

The finals took place in Washington D.C. for a week. They had the opportunity to tour major media companies like the Washington Post, New York Times, Fox News, and Google. Winslow competed against six other teams from around the country for a chance to win a $16,000 in scholarship.

Winslow found out about this competition through a Facebook Ad and decided to enter all on her own. She shared this amazing opportunity with Dr. Anna Stumpf, assistant professor of marketing,  who helped her prepare for the three different rounds.

In the first round, Winslow won first place. What makes this even more remarkable is that the competition is team-based, however, Winslow did it completely on her own. By the second round, she was partnered with a student from another university with a 1:5 chance of winning. They dominated in that round and qualified for finals. Although Winslow did not win, her passion and dedication made her a trailblazer throughout the competition.

Writer By: Cassie Sanchez BA ’20

Anderson University is a private, liberal arts institution in Anderson, Indiana with a mission to educate students for lives of faith and service in the church and society. Anderson University is recognized among top colleges by U.S. News and World ReportColleges of Distinction, and The Princeton Review. Established in 1917 by the Church of God, the university now offers more than 60 undergraduate majors and graduate programs in businessmusic education, and theology.

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