Falls School of Business

Marketing

Marketing includes courses to provide an understanding of business operations as well as administration in business and other organizations. Our program also provides preparation for graduate study.

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Program Options

How can I get involved in the Marketing program?

Marketing Major

You can participate in the Marketing program in a variety of ways:

  • Graduate with a BA in Marketing in 3 years
  • Graduate with a BA in Marketing in 4 years
  • Complete the 4 + 1 program, from BA to MBA

Marketing Concentrations:

  • marketing strategy and tactics
  • social media
  • integrated branding and promotion
  • global marketing
  • music business
  • event planning

Minor

For majors in the Falls School of Business (15 hours):

  • Buyer/Seller Relations — BSNS 3210
  • Marketing Research — BSNS 4110
  • Marketing Management — BSNS 4330
  • 6 hours from:
    • Consumer Behavior — BSNS 3220
    • Supply Chain Management — BSNS 3510
    • Integrated Branding and Promotion I — BSNS 3550
    • Integrated Branding and Promotion II — BSNS 4550
    • Global Marketing — BSNS 4250
    • Topics in Business and Economics — BSNS 4240**
    • Senior Marketing Seminar — BSNS 4440
    • Business Internship — BSNS 4800

For majors outside the Falls School of Business (17-18 hours):

  • Principles of Marketing — BSNS 2810
  • 5-6 hours from additional courses in the business core
  • 9 hours from BSNS courses in the marketing major

**When taken to fulfill a requirement for a major or minor, BSNS 4240 must have the prior approval of the student’s advisor.

Classes

What courses will I take?

  • consumer behavior
  • marketing research
  • marketing management
  • strategic management
  • business law

View the full list of courses in the Marketing major.

Careers

What kind of jobs can I anticipate after graduation?

  • Market Research Analyst
  • Corporate Buyer
  • International Market Research
  • Purchasing Agent
  • Marketing Manager