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Falls School of Business


The marketing major at Anderson University includes courses to provide an understanding of business operations as well as administration in business and other organizations. Our program also provides preparation for graduate study.

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Program Options

How can I get involved in the Marketing program?

Marketing Major

You can participate in the Marketing program in a variety of ways:

  • Graduate with a BA in Marketing in 3 years
  • Graduate with a BA in Marketing in 4 years
  • Complete the 4 + 1 program, from BA to MBA

Marketing Concentrations:

  • marketing strategy and tactics
  • social media
  • integrated branding and promotion
  • global marketing
  • music business
  • event planning


For majors in the Falls School of Business (15 hours):

  • Buyer/Seller Relations — BSNS 3210
  • Marketing Research — BSNS 4110
  • Marketing Management — BSNS 4330
  • 6 hours from:
    • Consumer Behavior — BSNS 3220
    • Supply Chain Management — BSNS 3510
    • Integrated Branding and Promotion I — BSNS 3550
    • Integrated Branding and Promotion II — BSNS 4550
    • Global Marketing — BSNS 4250
    • Topics in Business and Economics — BSNS 4240**
    • Senior Marketing Seminar — BSNS 4440
    • Business Internship — BSNS 4800

For majors outside the Falls School of Business (17-18 hours):

  • Principles of Marketing — BSNS 2810
  • 5-6 hours from additional courses in the business core
  • 9 hours from BSNS courses in the marketing major

**When taken to fulfill a requirement for a major or minor, BSNS 4240 must have the prior approval of the student’s advisor.


What courses will I take?

  • consumer behavior
  • marketing research
  • marketing management
  • strategic management
  • business law

View the full list of courses in the Marketing major.


What kind of jobs can I anticipate after graduation?

  • Market Research Analyst
  • Corporate Buyer
  • International Market Research
  • Purchasing Agent
  • Marketing Manager

Our Faculty & Staff

Dr. David Brewer


Dr. Michael L. Bruce


Dr. Michael E. Collette

Amanda Drayer

Amanda Drayer


Dr. Emmett Dulaney


Dr. Jerrald M. Fox


Dr. Rebecca A. Haskett


Dr. Jay J. Hochstetler

Karen Innocenti


Dr. Doyle J. Lucas

Placeholder Staff Photo

James Newton


Dr. Melanie Peddicord


Dr. Francis O. Pianki


Dr. Hyeon Joon Shin


Dr. Anna Stumpf

Ray Sylvester

Dr. Ray Sylvester

Fsblist Tijerina

Prof. Vanessa Tijerina


Dr. Brock Vaughters