School of Humanities & Behavioral Science

Visual Communication Design

Logos, websites, packaging, posters…and more. Students majoring in visual communication design learn how to design for a variety of media. However, graphic design is not just about what you make; it’s also about how you think. From the first sketch to the final pixel, we encourage our majors to develop both skill and understanding by using critical, creative thinking to solve the challenges of visual communication. As a design major, you’ll work both individually and in collaborative groups on various design projects. Through these projects, you’ll explore the vocabulary of the visual language: type and texture, form and space, symbol and icon. You also will be challenged to consider important theoretical issues: the influence of propaganda, the relationship between text and image, and the needs of a target audience.

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Traditional undergraduate students that receive financial aid, like scholarships, grants, loans, and work-study employment.

Students participating in trips spanning six continents, 102 countries, and 27 states through our Tri-S Program.

Students in both undergraduate and graduate studies who are experiencing Real Life: Together.

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Program Options

How can I get involved in the Visual Communication Design program?

Major

Complete the undergraduate major at AU’s School of Humanities and Behavioral Science in 4 years.

Art and Graphic Design Camp

Learn more about AU’s summer workshop for high school students. It meets during the day, giving local students access to our graphic design facilities.

Classes

What courses will I take?

Among the classes in the 54-hour major are:

  • History of Art, Design, and Visual Culture in the Modern World
  • Human Experience in Design
  • Typography Studio
  • Design for Digital Media
  • Design Methodology

View the complete curriculum.

Careers

What kind of jobs can I anticipate after graduation?

Virtually every organization needs to be concerned about how its messages are presented, so visual communication design majors work in a wide variety of settings, including corporate, educational and non-profit. The job titles you may encounter in this field include:

  • print designer
  • packaging designer
  • web designer
  • multimedia designer
  • illustrator
  • art director
  • creative director
  • user interface designer
  • freelance designer
  • visual identity designer
  • publication designer
  • typographer
Experience

In addition to coursework in typography, design principles, and production, you’ll have at least one internship experience in an appropriate design-related setting. The capstone experience for visual communication design students is a senior show, planned and executed by the senior design majors. This project requires you to work with your peers to budget, design, and promote a show of your work for the community.