Ray Sylvester is associate professor of marketing and personal branding. He was a senior lecturer and leader of two music business programs at Buckinghamshire New University. He co-wrote the first music business program in Europe in 1996. Ray has presented across both Europe and the US on the topic of personal branding. He also has personal branding chapter and case study contributions published through academic books, in both the US and the UK. He is a Chartered Marketer and holds an MSc in Behavioral Science and an MA in Management. As a personal branding coach, Ray works with executives, professional athletes, and chart-topping artists/musicians. Ray's doctoral research was in music artist brand management.
Associate Professor of Marketing and Personal Branding
B.A (Hons)., Business (Marketing), Middlesex University
M.Sc., Behavioural Science, City University (London)
M.A., Management (Community Cohesion), Coventry University
Ph.D., Brand Management, Brunel University London