Falls School of Business


Marketing includes courses to provide an understanding of business operations, administration in business and other organizations, and provide preparation for graduate study.  

Marketing Concentrations:

  • marketing strategy and tactics
  • social media
  • integrated branding and promotion
  • global marketing
  • music business
  • event planning

What kind of courses will I take? 

  • consumer behavior
  • marketing research
  • marketing management
  • strategic management
  • business law

View the full list of courses in the Marketing major.

What kind of careers can I expect after graduation?

  • Market Research Analyst
  • Corporate Buyer
  • International Market Research
  • Purchasing Agent
  • Marketing Manager

How can I learn more?

The academic catalog contains additional information such as course descriptions. To set up a meeting with a faculty member in this area, please contact the Admissions Office.