Falls School of Business

Sport Marketing Testimonials

AU alum Ryan Bertschman talks about the sport marketing major at Anderson University.Ryan Bertschman

Director of Sales and Service at Miami Marlins, L.P.

As an AU Alum who works in the sports industry, I am very excited to hear about the addition of the sport marketing degree. I know how crucial it is for potential candidates to not only have the knowledge of our industry when applying for roles but experience is just as crucial. The sports business world is unique in many ways, but it is still a business, a big business!

There are many different roles in our industry from sales and marketing to finance and business analytics. Everyone wants to get their “foot in the door” but without knowledge of the industry, it is extremely hard to get in. Once you are “in” the industry, it is on the individual to make the most of that experience.


 

AU alum Rick Raison talks about the sport marketing major at Anderson University.Rick Raison

Digital Marketing Strategist/Consultant for NCAA Bowl Games

There's no question that AU provided an authentic learning experience that prepared me for the real world experiences that I'm blessed to be enjoying today. One of the most relevant to my current position as a digital marketing strategist/consultant for NCAA bowl games was the hands on education that I received through Professor Anna Stumpf's sports marketing class my senior year.

The opportunity to learn and execute a sports marketing event didn't just give me confidence and awareness, it allowed me to have a crucial piece of experience on my résumé that every employer in the sports world wants to see. Gaining real world experience through a hands-on sport marketing class opened up an enormous amount of opportunity for me in the sports marketing world.

 


Scott Spillman, AU Sport Marketing Advisory Board member, talks about the sport marketing major at Anderson University.Scott Spillman

AU Sport Marketing Advisory Board Member

Having an Anderson University sport marketing major as an intern was one of the best decisions our organization made. Our intern brought great, relevant experience from classwork and campus jobs and was able to make an immediate contribution. Where we normally would have spent the first part of the internship just teaching the basics of the workplace, our intern was able to jump right in and independently handle projects.

I am very confident our intern was able to do so because of the high quality of education and support given at Anderson University