School of Humanities & Behavioral Science

Visual Communication Design

Logos, websites, packaging, posters...and more. Students majoring in visual communication design learn how to design for a variety of media. However, design is not just about what you make; it’s also about how you think. From the first sketch to the final pixel, we encourage our majors to develop both skill and understanding by using critical, creative thinking to solve the challenges of visual communication.

As a design major, you’ll work both individually and in collaborative groups on various design projects. Through these projects, you’ll explore the vocabulary of visual language: type and texture, form and space, symbol and icon. You also will be challenged to consider important theoretical issues: the influence of propaganda, the relationship between text and image, and the needs of a target audience.

What classes will I take?

Among the classes in the 54-hour major are:

  • History of Art, Design, and Visual Culture in the Modern World
  • Human Experience in Design
  • Typography Studio
  • Design for Digital Media
  • Design Methodology

View the complete curriculum

What experiences will I have?

In addition to coursework in typography, design principles, and production, you’ll have at least one internship experience in an appropriate design-related setting. The capstone experience for visual communication design students is a senior show, planned and executed by the senior design majors. This project requires you to work with your peers to budget, design, and promote a show of your work for the community.

What kind of jobs can I anticipate after graduation?

Virtually every organization needs to be concerned about how its messages are presented, so visual communication design majors work in a wide variety of settings, including corporate, educational and non-profit. The job titles you may encounter in this field include:

  • print designer
  • packaging designer
  • web designer
  • multimedia designer
  • illustrator
  • art director
  • creative director
  • user interface designer
  • freelance designer
  • visual identity designer
  • publication designer
  • typographer

How can I learn more?

The academic catalog contains additional information such as course descriptions. To set up a meeting with a faculty member in this area, please contact the Admissions Office.