Anderson University Revealed: Falls School of Business

Falls School of Business AU revealed

From television shows such as Shark Tank to the ability to buy, sell, advertise, fundraise, and market over the internet, career opportunities in today’s business world cover everything from number crunching to managing a professional sports team. The Falls School of Business at Anderson University offers as many opportunities possible to ensure that business-minded students not only find their niche in the market but also graduate with real-world experience.

Majors to meet the needs of students

students and Professor Anna Stumpf at the AU football fieldFor years, the Falls School of Business offered a business concentration in sport marketing.

“It has been so popular and in such high demand among our prospective students that we brought it on board as a separate major,” says Dr. Terry Truitt, dean of the Falls School of Business. The sport marketing major combines marketing, business, and sport management into one degree, with a focus on hands-on projects and experiences that translate into employable skills.

Our students don’t just talk about sport marketing, they do sport marketing. With the addition of competitive swimming this fall and lacrosse coming in 2018 to Anderson University athletics, the university provides a number of opportunities to practice sport marketing on campus. But with Anderson University’s proximity to Indianapolis, our students are close enough to work with professional sports teams in football, baseball, basketball, and soccer. Not to mention that for many summers, Anderson University has hosted the NFL Colts training camp.

Students also benefit from the counsel of an advisory team of sport marketing professionals, representing sport marketing organizations and businesses such as the NCAA, the Indianapolis Colts, the Orlando Magic, Indianapolis Indians, Pacers Sports and Entertainment, Miami Marlins, Indy Eleven Professional Soccer, and Garth Brooks’ Teammates for Kids Foundation, to name a few.

students with local business persons from Anderson communityCheck out all of the majors offered in the Falls School of Business:

  • Accounting
  • Business Administration
  • Entertainment and Music Business
  • Finance
  • Global Business
  • Management
  • Marketing
  • Sport Marketing

Merging profit with non-profit

The Falls School of Business takes the mission of Anderson University to graduate students for faith and service in the church and society seriously. In fact, the professors in the Falls School of Business have charged themselves with being “salt and light” (Matthew 5:13-16) to the world, and they model that example to their students. That includes encouraging students to find ways to bring together business and service.

business class with Professor ColletteOne way students in the Falls School of Business are being “salt and light” to the world is through the Tumaini AIDS Prevention Program (TAPP). TAPP is an organization started by Anderson University students and continues to be run by students at AU.

“TAPP is a combination of a for-profit organization and a not-for-profit organization,” explains Truitt. The goal of TAPP is to generate enough profit to be self-sustaining and to also provide assistance to families in Uganda touched by HIV or AIDS.

TAPP focuses on one product: beaded jewelry made from recycled paper. The bead artists are Ugandans living with HIV or AIDS. Anderson University students in TAPP are responsible for marketing and selling the jewelry, as well as organizing the inventory.

For students involved in TAPP, buying TAPP beads says no to exploitive relationships that create profits for wealthy corporations and trap people in cycles of poverty. Buying TAPP beads says yes to the vision of a world where “blessed are the poor,” while connecting those who buy and wear TAPP jewelry to a community’s story in Uganda.

Our students make a difference to small businesses

Students in the Falls School of Business also have an opportunity to help small businesses in Indiana receive loans through the Flagship Enterprise Center’s micro-loan program. 

The Flagship is a micro-incubator for small businesses and is located on the edge of Anderson, Ind., off of Exit 222. The program makes loans available to start-up businesses ranging from $10,000 to $250,000.

Students working in the program become the liaison between the business start-up and the committee making final decisions on loans. They meet with the entrepreneurs, evaluate their business plans and goals, collect information needed for a successful loan application, and then make recommendations to the loan committee.

students in the STAR Trading Room classWe trust our students with our own money

And not just a little bit of money. We trust our students to handle millions of dollars. 

Several years ago, the Anderson University Board of Trustees decided to give our Falls School of Business students an opportunity to manage a small part of the university’s endowment. It began as a very small part, but it was enough to start up the Raven Investment Fund, which then led to the addition of the STAR Trading Room in the Falls School of Business.

The STAR Trading Room is a live trading room developed for the university to benefit students studying finance. It is also an invaluable tool for students managing the Raven Investment Fund portfolio. It allows them to work in a  real-time, high-tech laboratory classroom simulating a Wall Street environment and to follow the fund's progress as the financial world moves. Under the care of AU students, the Raven Investment Fund outperforms the market in return and risk.

There’s more to the story

TAPP ministriesThe Raven Investment Fund, TAPP, the micro-loan program, and amazing opportunities in sport marketing are just a few of the opportunities Anderson University students in the Falls School of Business have to interact professionally in the business world.

If you look further on our website, you will discover that every tax season, our students help individuals with low incomes prepare their tax returns through VITA, and through the Anderson University Micro-Incubator, AU students can receive grants to start-up their own businesses while still in school.

students visiting the Indianapolis Motor SpeedwayAnd each year all majors within the Falls School of Business participate in #AUIndyMix, an opportunity to learn from professionals in Indianapolis. Past experiences have included sessions at the NCAA Headquarters, the Indianapolis Motor Speedway, and Lucas Oil Stadium. All in our backyard 30 miles from campus.

Don’t misunderstand us. The academic work in the classroom is still important for grounding our students in all aspects of business in today’s global market. We believe that it is just as important to encourage them to get out there and practice what they are learning while students. That way they leave Anderson University not only with a valuable degree but also with the experience to jump into the job market knowing that they love what they chose to do and will be able to do it well.

Applying is the easy part. #StartYourStory today and take the first steps.

  1. Explore offerings at
  2. Peek into our facilities.
  3. Visit campus and start the journey. 
  4. Apply to Anderson University.

— Deborah Lilly is the publications editor at Anderson University. 

Start Your Story graphic

Anderson University is a private Christian university in central Indiana. Anderson University continues to be recognized as one of America's top colleges by U.S. News and World ReportThe Princeton Review, and Forbes. Established in 1917 by the Church of God (Anderson, Ind.), Anderson University offers more than 50 undergraduate majors and graduate programs in business and theology.

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