Public relations is about building and maintaining relationships with the constituencies that are important to an organization. Students in this major learn to manage communications across a range of platforms, work with the media to secure news coverage, plan special events, and develop communication strategies for investors, customers, employees, donors, volunteers, and other groups.
What classes will I take?
Among the classes in the 52-hour major are:
- Public Relations Foundations
- Public Relations Campaigns
- Event Planning and Management
- Public Relations Writing
- Public Relations Research
What experiences will I have?
As a public relations major, you’ll work with Fifth Street Communications®, the Department’s student-staffed PR agency—which gives you a platform for creating and publishing portfolio-quality work. In their work at the agency, paid student account executives lead teams that do strategic planning, copywriting, media relations, and event planning.
You will also complete an internship in a PR office or agency for credit, and you will be active in the Department’s chapter of the Public Relations Student Society of America.
Anderson University offers an optional Certificate in Principles of Public Relations through the Public Relations Society of America. This certification leverages a graduating senior's resume amongst the pack of applicants in the job market. Connect with Professor Leiter for additional details.
What kind of jobs can I anticipate after graduation?
PR professionals can be generalists or specialists in a variety of areas and contexts. Some work on a PR staff within a single organization, while others work in agency settings. Common job titles in public relations include:
- communication specialist
- content manager
- account manager/supervisor
- internal communications coordinator
- fundraising specialist
- social media manager
- media relations manager
- program coordinator
- events coordinator
How can I learn more?
"I credit the education I received at Anderson University for helping me develop the roots to establish a successful career in public relations and marketing. I walked away with the foundational knowledge and tools I needed to take off quickly – strong core skills in writing, practical experiences with real businesses to extend what I learned in the classroom and the confidence to let my natural curiosity and creativity lead the way."
Rachel Faulkner, 2000 grad, Director of Public Relations, Genesys
"During the fall of my senior year, I was able to complete an internship at The Children's Museum of Indianapolis. Because of classes like PR Foundations and the Fifth Street Communications pr agency, I was confident in my writing skills going in. While my experiences in the classroom helped me to be prepared for my internship, the internship really allowed me to strengthen my writing and other PR skills. It also gave me a chance to get to know the Indianapolis area a bit more fully!"
Christina Nesslage, Class of 2018, Public Relations and Christian Ministries Complementary Major
"The classes and experiences offered in the department at Anderson University prepared me for internships in the sports industry which has led to impactful employment. The lessons in writing and media laid the groundwork for projects that I do daily."
Cody Poor, 2013 grad, Public Relations Manager, Kalitta Motorsports