Public relations is about building and maintaining relationships with the constituencies that are important to an organization. Students in this major learn to manage communications across a range of platforms, work with the media to secure news coverage, plan special events, and develop communication strategies for investors, customers, employees, donors, volunteers and other groups.
What classes will I take?
Among the classes in the 52-hour major are:
- Public Relations Foundations
- Public Relations Campaigns
- Event Planning and Management
- Public Relations Writing
- Public Relations Research
What experiences will I have?
As a public relations major, you’ll work with Fifth Street Communications®, the Department’s student-staffed PR agency—which gives you a platform for creating and publishing portfolio-quality work. In their work at the agency, paid student account executives lead teams that do strategic planning, copywriting, media relations, and event planning. You also could expect to do an internship in a PR office or agency, and you’d be active in the Department’s chapter of the Public Relations Student Society of America.
What kind of jobs can I anticipate after graduation?
PR professionals can be generalists or specialists in a variety of areas and contexts. Some work on a PR staff within a single organization, while others work in agency settings. Common job titles in public relations include:
- communication specialist
- content manager
- account manager/supervisor
- internal communications coordinator
- fundraising specialist
- social media manager
- media relations manager
- program coordinator
- events coordinator