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Anderson, Indiana
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Falls School of Business

Sport Marketing

sport marketing classSport marketing is offered as a new major as of the fall semester of 2016. AU’s sport marketing major is unique:

  • We combine marketing, business, and sport management classes to give you a well-rounded academic experience.
  • We focus on hands-on projects and experiences that translate into employable skills. Our students don’t just talk about sport marketing, they do sport marketing.
  • We have a growing athletic program on campus that provides a lab for sport marketing students to practice what they are learning in the classroom.
  • We have an all-star advisory council of sport marketing professionals ready to invest in our students and share their experiences.

View the academic advising sheet for courses in the sport marketing major.

"It was exciting to hear AU’s announcement regarding the creation of a sport marketing major. Young sports executives and interns are the lifeblood of any sports organization. The need and demand for highly qualified, trained and skilled applicants to the sports industry continues to grow and AU’s entry into this space will only deepen the talent pool for our organization and others in Central Indiana, the Midwest and across the country."

—Randy Lewandowski, AU alum and the General Manager of Indianapolis Indians


Students who major in sport marketing will focus on sales, sponsorship, and game-day activities. In addition to core business classes, students also take Sport Marketing, Sport Sponsorship and Sales, and The Business of the Game Day Experience.

*Due to it being a new major, Sport Marketing has not yet been accredited by the Accreditation Council for Business Schools and Programs.